How we started
A kitchen-table brand, grown with intention
Tati Essence began with a simple frustration: premium natural skincare almost always meant an imported price tag, even though some of the world's most effective botanicals — baobab, moringa, shea — grow across our own continent.
We set out to build a brand that could sit confidently next to any international shelf, while staying honest about where its ingredients come from and who grows them.
Shop the RangeWhat we stand for
Our values
Natural, always
No sulphates, no parabens, no shortcuts — every formula is built from botanicals first.
Fair sourcing
We work directly with growers across Southern Africa and pay fairly for what they harvest.
Cruelty-free
Never tested on animals, and formulated to be kind to sensitive skin.
Made to last
Concentrated formulas mean a little goes a long way — better for skin and for the planet.
Milestones
Our journey so far
First batch, first customers
Tati Essence launches with three products, hand-poured and sold directly to friends and family in Johannesburg.
Regional expansion
The range grows to skincare, oils and supplements, and Tati Essence begins shipping into Botswana and Zimbabwe.
A home online
Tati Essence brings the full collection online, built around the same values it started with.
Knowledge centre
The Ingredient Library
Every botanical we use, explained — what it does, why we chose it, and which products carry it.